Home Cat iCatCare and Veterinary Associations Name for Ban on Excessive Cat Breeds in Promoting

iCatCare and Veterinary Associations Name for Ban on Excessive Cat Breeds in Promoting

iCatCare and Veterinary Associations Name for Ban on Excessive Cat Breeds in Promoting


Worldwide Cat Care’s veterinary division, the Worldwide Society of Feline Medication (ISFM), is working with the Federation of European Companion Animal Veterinary Associations (FECAVA), the Federation of Veterinarians of Europe (FVE) and the Union of European Veterinary Practitioners (UEVP) to discourage the promotion of cat breeds with excessive conformation in promoting.

Lately, veterinary professionals have seen a rise within the recognition of pedigree breeds with excessive physique shapes and options, reminiscent of flat faces or folded ears. Although these options could appear endearing or placing to pet homeowners, many are unaware of the related well being and welfare points that can lead to lifelong struggling.

ISFM has created a letter in partnership with FECAVA, FVE and UEVP, which urges all corporations that characteristic cats of their advertising and marketing supplies to work collaboratively with veterinary professionals and pledge to keep away from utilizing such breeds in any ads.

Most severely affected are brachycephalic (flat-faced) cat breeds reminiscent of Persians, which undergo from issue respiration, pores and skin and eye issues, in addition to Scottish Folds, which develop painful arthritis from a younger age on account of cartilage abnormalities which can be answerable for their folded ear form.

Almost 40% of veterinary professionals within the UK really feel that exaggerated conformation in pedigree cats and canines is the highest welfare concern they might select to resolve tomorrow if they might.1 Nevertheless, the impression of utilizing these breeds in promoting and their recognition with celebrities and on social media influencing potential homeowners to decide on them as pets can’t be overstated, with important will increase noticed within the inhabitants of Scottish Folds and different pedigree cats in recent times.2

Dr Nathalie Dowgray, Head of ISFM, mentioned:

“Seeing a cute cat in an commercial can usually be a set off for folks to hunt out buying a cat of that breed with out understanding the welfare issues related to some pedigree breeds. An increase in demand can result in a rise in breeding practices that lead to extreme conformational points and poorer welfare in these breeds. We encourage folks to obtain this letter to make use of after they see breeds of concern being utilized in promoting, as well being is at all times extra vital than appears.”

A template letter to corporations at the moment utilizing cat breeds with excessive conformation is out there to ship to manufacturers to encourage them to vary their promoting requirements right here https://icatcare.org/app/uploads/2023/09/ISFM_FECAVA_FVE_UEVPAdvert_Letter.pdf.

Extra info on well being and welfare points in pedigree cats might be discovered at https://icatcare.org/our-campaigns/first-do-no-harm-breeding-of-pedigree-cats/.

ISFM will proceed to work with our companions throughout the sector to lift consciousness of the well being and welfare points confronted by cats bred with excessive conformation. For extra info concerning canines and different species, go to https://www.fecava.org/boas/fve-uevp-fecava-and-isfm-unite-against-promotion-of-brachycephalic-animals-in-advertisements/ 


1.     PDSA Animal Wellbeing Report 2023, Accessible from: https://www.pdsa.org.uk/what-we-do/pdsa-animal-wellbeing-report/paw-report-2023

2.     Cats Safety. Cats and Their Stats 2022, Accessible from: https://www.cats.org.uk/media/11908/cats-report-2022-uk.pdf



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