Home Animal Engineer-Turned-Entrepreneur Earns Crores Promoting Conventional Clay Cups

Engineer-Turned-Entrepreneur Earns Crores Promoting Conventional Clay Cups

Engineer-Turned-Entrepreneur Earns Crores Promoting Conventional Clay Cups


Ever sipped some pleasant kulhad (earthen pot) chai on a tapri (a small tea stall) put up work or along with your faculty gang? For us tea-loving of us in India, kulhad wali chai isn’t only a drink, it’s an emotion.

Nonetheless, have you ever ever puzzled the place our beloved kulhads come from? Some imagine their origin might be traced again to the Indus Valley Civilisation. By the passage of time, these little pots have grow to be a standard various to plastic cups, that are dangerous to the atmosphere and human well being.

If in case you have had kulhad chai in current instances, it’s doubtless that it got here from one among Shobhit Soni’s many kulhad crops. “The cups are sustainable and eco-friendly however throughout supply, these cups would crack. I might see a niche available in the market so I made a decision to capitalise on this,” the 29-year-old says in a dialog with The Higher India. 

Presently, Shobhit is the proprietor of Mittisa — an organization that makes earthenware which might be one hundred pc sustainable and eco-friendly. Along with his kulhad enterprise, he makes a whopping turnover of Rs 2.76 crore per 12 months. 

‘I’m a Marwari, enterprise runs in my veins’ 

Born and raised in a village close to Ajmer, Rajasthan, Shobhit was influenced by businessmen throughout him. At a really younger age, he knew he needed to be an entrepreneur. 

“I’m a Marwari’s son, working a enterprise is in my blood,” he laughs off. 

After finishing his education at a neighborhood faculty, Shobhit moved to Pune to pursue a level in engineering. “After finishing my software program engineering, I made a decision to pursue an MBA in worldwide enterprise. I had at all times been eager on utilising all that I do know into constructing one thing of my very own,” he says. 

The thought of creating kulhads was born from one other enterprise concept that Shobhit pursued. 

“In faculty, at any time when we needed to have a cup of tea, we might find the closest tapri to have tea. The tapri vendor would often have glass cups and kulhads. With glass cups, the hygiene quotient is basically low,” he says. 

“The best way these glass cups are often washed is by dipping them in cleaning soap water after which as soon as in clear water. And with this, they’re prepared for an additional use. I at all times most popular kulhad over glass, and even paper cups. My buddies would favor to pay extra for kulhad chai on account of its hygienic and environmental causes,” he provides. 

Shobhit has helped 45 plants to be set up in different parts of the country
Shobhit has helped 45 crops to be arrange in numerous components of the nation. Image credit score: Shobhit Soni

This gave rise to Shobhit’s startup concept — Reducing Meri Wali Chai. “I went to Bengaluru and did a six-month course to study every part there’s to find out about tea and tea making. Nonetheless, the enterprise needed to be placed on maintain due to the COVID-19 pandemic,” he says. 

Whereas trapped at house as a result of lockdown, Shobhit’s business-oriented thoughts didn’t cease pondering. 

“Within the brief length of time after we had been operable, I observed a niche available in the market. The kulhads that had been delivered to us and different companies would break in transit, leading to losses. The market appeared very unorganised,” he says. 

This laid the inspiration for Mittisa. 

However find out how to make crores with easy concepts? 

“I made a decision to take a position a sum of Rs 50 lakhs in organising the manufacturing unit in Ajmer. I even confronted losses as a result of there are little or no assets that you may check with whereas organising this enterprise,” he says. 

“Making pots out of clay is an artwork and it takes a while to amass the precise folks for the job. After just a few months, I used to be capable of finding my footing and the plant began producing 10,000 kulhads a day,” Shobhit provides. 

Shobhit’s plant now makes about 60,000 kulhads a day. 

“In 2022, a pal recommended that I broaden the enterprise past simply the manufacturing of kulhads. Whereas brainstorming, we landed upon this concept of serving to others make the identical kulhads too,” he says. 

Shobhit Soni, the founder of Mittisa.
Shobhit Soni, the founding father of Mittisa. Image credit score: Shobhit Soni

Shobhit made a 15-minute video on how one can arrange their very own kulhad plant. “I knew that everybody wouldn’t have the ability to afford to take a position 50 Lakhs in organising the plant, so I made a plan that may assist them do it with minimal funding,” he says. 

The plan comes with full data on organising of the plant. “The video bought numerous views and folks began to achieve out to me. The desi method of creating kulhad is by hand, however I’ve developed a machine to do the identical. When a buyer involves us, we assist them arrange their manufacturing unit, give them the machine and in addition prepare them in utilizing it,” he provides. 

This prices the folks solely a few % of what Shobhit spent on organising his plant. 

“After watching the movies, numerous aspiring folks come to us to study the method. As soon as we meet the shopper, a staff goes to their location and, in a matter of 10 days, teaches them to make kulhads from scratch utilizing our equipment,” he says. 

Moreover, he additionally helps them promote their kulhads. “Now that I’ve been within the enterprise for a while, and in addition as a result of recognition of the video, I get numerous calls from patrons from completely different components of the nation. So, say an individual from Karnataka needs to purchase kulhads, I’ll find the plant arrange in Karnataka and join the 2. This fashion the client will get the product quicker and with none damages,” he says. 

Shobhit has arrange over 45 kulhad crops throughout India in states together with Chhattisgarh, Maharashtra, Karnataka and so forth. He’s additionally organising one plant in Canada which might be launched in January subsequent 12 months. By organising crops in numerous states, he has shaped a community of kulhad-makers throughout the nation. 

Not his first try at enterprise

Trying again, Shobhit informs that he has tried his hand at varied forms of companies earlier than discovering success with Mittisa. 

“Once I was in faculty, I began a course the place I taught college students communication abilities. I earned a turnover of Rs 22 lakhs in a 12 months. Then, I began an AI firm nevertheless it needed to be shut down on account of a dispute among the many co-founders,” he says. 

“Then there was the chai enterprise earlier than I began the kulhad enterprise. You by no means know what would hit the precise nerve available in the market,” he provides. 

One thing so simple as kulhad has helped Shobhit to earn crores whereas making a sustainable and eco-friendly product. 

With his kulhad business, Shobhit makes a whopping turnover of Rs 2.76 crore per year
Along with his kulhad enterprise, Shobhit makes a whopping turnover of Rs 2.76 crore per 12 months. Image credit score: Shobhit Soni

“No different cup — be it paper or glass — is as sustainable and eco-friendly as a clay cup. Even after we began our chai enterprise, I used to be certain that I needed to make use of kulhads to serve the tea. With a community of kulhad makers in varied components of the nation, businesspersons could have an alternative choice to run their enterprise eco-consciously,” he says. 

Discovered Shobhit’s enterprise concept attention-grabbing? You may attain him at 7300005969 

(Edited by Padmashree Pande)



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