Home Cat Discouraging Excessive Conformation in Cat Breeds: A Name for Accountable Promoting

Discouraging Excessive Conformation in Cat Breeds: A Name for Accountable Promoting

Discouraging Excessive Conformation in Cat Breeds: A Name for Accountable Promoting


This text first appeared on iCatCare on the 14th of September 2023 right here.

Worldwide Cat Care’s veterinary division, the Worldwide Society of Feline Medication (ISFM), is working with the Federation of European Companion Animal Veterinary Associations (FECAVA), the Federation of Veterinarians of Europe (FVE) and the Union of European Veterinary Practitioners (UEVP) to discourage the promotion of cat breeds with excessive conformation in promoting. 

Lately, veterinary professionals have seen a rise within the reputation of pedigree breeds with excessive physique shapes and options, akin to flat faces or folded ears. Although these options could appear endearing or placing to pet house owners, many are unaware of the related well being and welfare points that can lead to lifelong struggling.  

ISFM has created a letter in partnership with FECAVA, FVE and UEVP, which urges all corporations that characteristic cats of their advertising and marketing supplies to work collaboratively with veterinary professionals and pledge to keep away from utilizing such breeds in any ads.

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Most severely affected are brachycephalic (flat-faced) cat breeds akin to Persians, which undergo from problem respiratory, pores and skin and eye issues, in addition to Scottish Folds, which develop painful arthritis from a younger age because of cartilage abnormalities which might be accountable for their folded ear form.  

Almost 40% of veterinary professionals within the UK really feel that exaggerated conformation in pedigree cats and canine is the highest welfare difficulty they’d select to resolve tomorrow if they may.1 Nevertheless, the influence of utilizing these breeds in promoting and their reputation with celebrities and on social media influencing potential house owners to decide on them as pets can’t be overstated, with vital will increase noticed within the inhabitants of Scottish Folds and different pedigree cats in recent times.2   

Dr Nathalie Dowgray, Head of ISFM, mentioned:

“Seeing a cute cat in an commercial can typically be a set off for folks to hunt out buying a cat of that breed with out understanding the welfare issues related to some pedigree breeds. An increase in demand can result in a rise in breeding practices that end in extreme conformational points and poorer welfare in these breeds. We encourage folks to obtain this letter to make use of once they see breeds of concern being utilized in promoting, as well being is at all times extra necessary than seems.” 

A template letter to corporations at present utilizing cat breeds with excessive conformation is accessible to ship to manufacturers to encourage them to alter their promoting requirements right here:

Extra info on well being and welfare points in pedigree cats may be discovered at:

ISFM will proceed to work with our companions throughout the sector to lift consciousness of the well being and welfare points confronted by cats bred with excessive conformation. For extra info concerning canine and different species, click on right here.

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  1. PDSA Animal Wellbeing Report 2023, Out there from: https://www.pdsa.org.uk/what-we-do/pdsa-animal-wellbeing-report/paw-report-2023  
  1. Cats Safety. Cats and Their Stats 2022, Out there from:  https://www.cats.org.uk/media/11908/cats-report-2022-uk.pdf  



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