Apr 10, 2024

Austin Pets Alive! is honored and grateful to be thought-about one among Austin’s favourite
nonprofits and past that, to obtain outreach from corporations in Austin who need to
flip their love and appreciation of APA!’s work right into a service-oriented present. Search
Laboratory is simply such an organization.

In early 2023, the corporate reached out to our Advertising and marketing crew sharing that APA! was
voted as Search Laboratory’s “charity of the 12 months,” that means our group would
develop into their “pet” nonprofit to help in no matter means made essentially the most sense to us. As
a nonprofit, that’s thrilling! We take satisfaction in holding a excessive rating on Charity Navigator,
with a portion of that rating coming from how a lot of our greenbacks raised goes straight
again into our programming (74% — above business commonplace!) The best way our groups make the most of
volunteer help and generosity of corporations like Search Laboratories is a giant a part of
guaranteeing each greenback is spent responsibly.

To kick issues off on the precise “paw”, Search Laboratory pledged $10,000 price of their
time and abilities to assist APA! with our digital advertising targets. They’ve labored intently
with our crew members to share business greatest practices for social media promoting,
web site, content material, and on-line PR, offering each data and donating hours to create
content material. Our groups have additionally labored collectively to streamline processes permitting us to
monitor outcomes showcasing how our advertising efforts are straight related to incoming
donations!

Search Laboratory is an authorized B-Company which suggests they’re severe about social
duty and caring for the atmosphere. From worker happiness to giving
again to the neighborhood, they consider in doing issues proper and we’ve witnessed that and
benefited from it, first-hand! This firm is a part of a neighborhood of companies that
care about making a constructive affect, and being a B Corp means they will stand behind
a model that their crew, purchasers, and companions may be pleased with.

At APA!, we regularly say that we do so much with somewhat and on this case, that implies that our
little advertising crew has been in a position to fly increased previously 12 months due to loads of
help from our pals at Search Laboratory!