Home Animal 2 Chennai Mates Take Genuine On the spot Indian Chutneys To UK, US & Germany

2 Chennai Mates Take Genuine On the spot Indian Chutneys To UK, US & Germany

2 Chennai Mates Take Genuine On the spot Indian Chutneys To UK, US & Germany


Sitting on the facet of the good Indian thali (plate) is a delicate-looking chutney (Indian condiment). Usually missed by the ensemble of meals gadgets, the chutney may look dainty, however take away it and the platter loses its appeal.  

Posing a menace to overwhelm you with the burst of flavours in your mouth, there are dishes which you could’t even think about with out chutney. Say, our beloved samosa for instance, are you able to think about consuming it with out the tangy sauth (candy and bitter) and hari chutney (made out of inexperienced chillies)? Or say the dosa with out the nariyal chutney (made out of coconut)? 

Regardless of its delicate look, the technique of crafting chutney might be fairly laborious. Leveraging India’s enduring affection for chutney, two childhood buddies have efficiently constructed an empire out of this flavourful condiment.

“Why chutney, it’s possible you’ll marvel,” says Prasanna Natarajan, Co-Founding father of Chutnefy, throughout a dialog with The Higher India. “Fairly just because Indians can’t do with out chutneys. Our goal is to create a model that gives all-natural, preservative-free choices, making it extra handy for individuals to take pleasure in their beloved facet dish.”

However, what makes their chutneys distinctive? It’s as a result of these blends are prepared in simply 5 seconds. The model gives an all-natural, preservative-free premix by which you merely want so as to add water, combine and presto — your chutney is able to devour. 

Bringing chutneys to mainstream markets

Based by two college buddies — Prasanna Natarajan (42) and Shreyas Raghav (42), the model began its operations in 2022. 

Open the seal, add some water, mix and enjoy your favourite chutneys.
Open the seal, add some water, combine and revel in your favorite chutneys. Image credit score: Chutnefy Workforce

For Prasanna, being an entrepreneur was all the time on the horizon. 

“I come from a household of entrepreneurs, and beginning my very own enterprise was all the time the long-term plan. Though my father was a working skilled, I had all the time regarded as much as my grandfather, who was a businessman, for inspiration,” he says. 

Prasanna, who did his MBA from The Australian Nationwide College, returned to India in 2005. “After working for 2 years in a gross sales firm to get an expertise of the world and markets, I made a decision to make the leap and begin my very own enterprise,” he says. 

Chutnefy is just not Prasanna’s first strive at entrepreneurship. He began his first enterprise primarily based out of Goa. 

“It was a craft spirits firm primarily coping with white spirits. My first try was fairly a hit and I’m nonetheless operating it,” he says. 

Nonetheless, for Shreyas, the story was a little bit completely different. “Though entrepreneurship appeared a very good possibility, I all the time thought that I’d solely do enterprise if I used to be giving individuals one thing completely different and distinctive,” he says. 

The concept of Chutnefy, the duo recollects, got here to Prasanna. “I needed to enter the meals trade and the thought of creating a chutney model was one thing I used to be mulling on for some time,” he says. 

“Within the markets, we solely see salsas, peri peri and different sauces however India has its personal vary of it that’s not that widespread. I needed to reintroduce them out there in a ready-to-make type. The bigger objective was additionally to introduce it to the world,” he says. 

That is the thought that finally led to Chutnefy’s 5-second chutneys. 

“I discovered the thought very attention-grabbing and determined to give up my profession as a banker and joined Prasanna on this journey,” Shreyas says. 

A tangy and spicy journey in direction of scrumptious success

The duo began to work on their concept two years in the past. 

“We arrange a analysis and improvement centre in Ambattur in Tamil Nadu and had a crew of scientists, technologists and culinary specialists work out a technique to simplify chutney-making,” Prasanna says. 

“Some issues that we needed to sort out with chutneys have been to shorten the time of preparation because it takes a very good quantity of chopping, mixing and mixing. Secondly, we additionally needed to deal with the amount points. In households, chutney isn’t made for one particular person. However we ready our chutney in smaller batches that may be consumed by one particular person too. Lastly, we observed how supermarkets didn’t promote conventional chutneys and so we needed to convey them again into the mainstream meals palette,” he continues. 

Nonetheless, with their merchandise, there are solely three steps concerned in making it. 

“First, you crack open the seal, second, pour water as per your requirement, and third, take pleasure in it from the cup itself,” he says. 

The duo are serving 14 varieties of chutneys and have a customer base in India and abroad.
The duo are serving 14 kinds of chutneys and has a buyer base in India and overseas. Image credit score: Chutnefy Workforce

As fathers, the duo needed to ease the strain of strenuous cooking off of their wives, in order that they created a model which wasn’t time consuming. The model needs to cater to not simply the busy mothers but in addition to these bachelors who come dwelling after a protracted day at work and wish to eat one thing yummy that doesn’t embody takeout. 

“When you have a look at the pre-cooked meals market, it’s laden with components and preservatives. We needed to make one thing that was genuine and preservative-free. Our merchandise have a relatively shorter shelf-life of simply 12 months,” he says. 

The corporate at the moment sells 14 kinds of genuine Indian chutneys together with Chettinad chutney, peanut chutney, spicy onion, curry leaves and so forth. With just one 12 months in enterprise, the corporate has gotten an incredible response. 

“We now have been promoting throughout the nation, together with cities like Mumbai, Bangalore and Hyderabad. We even have been exporting to nations like the UK, Singapore, United States, Canada and Germany,” Prasanna informs. 

The corporate is at the moment incomes a income of round Rs 50 lakhs per 30 days. 

What The Shoppers Say

Sagar Mathu, who was born and raised in Chennai however moved to Mumbai for work, says, “I’ve all the time liked our conventional south Indian chutneys and actually missed them once I moved right here. I got here throughout this model on Instagram and determined to present it a strive.” 

“What I actually love about them is that their chutneys don’t really feel like packed items. It takes about 4-5 seconds to make and appear like they’re do-it-yourself. The style is genuine and feels straight out of my mom’s kitchen. I’m a health fanatic and their chutneys would not have sugar which can be why I really like their merchandise,” he provides.

Vinitha Prabhu, who works in Bengaluru, says that Chutnefy merchandise have grow to be her favorite gifting possibility. “Once I got here throughout this model, I didn’t know anybody who offered ready-to-mix chutneys. Though I didn’t know what to anticipate from a pre-mix chutney, I used to be pleasantly stunned. To be sincere, I didn’t really feel that it was a premix; it felt contemporary. The style was nice and it jogged my memory of do-it-yourself chutney,” she says. 

“The perfect half about their product, and an incredible promoting level, is the convenience of creating the product. It takes solely a few seconds to arrange it, and it tastes higher than most chutneys I’ve had,” she says, including that she has launched it to a lot of her buddies. 

Out of their whole catalogue, the best-selling chutney for the model is the peanut chutney, adopted by spicy onion chutneys.

Discussing their future plans, Shreyas says, “We’re planning to develop to completely different classes of meals now. We wish to experiment and see what different meals we will make utilizing the identical expertise. We’re planning to launch smoothies, pasta sauces and much more. Greater than something, what we wish to do is give individuals one thing that’s coming in a field however reminds you of the flavours of dwelling. The response to our chutneys is superb and that’s what retains us going.” 

Edited by Padmashree Pande



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